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White House enlists ‘West Wing’ stars to promote virtual ‘Big Block of Cheese Day’

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Jay Carney has expanded his bad acting to include a cheap promotional video pushing yet another Hollywood-inspired display of smoke and mirrors by the White House. He’s joined by professional actors, making the clip somehow even more awkward.

Influenced by a script of the beloved political drama “The West Wing,” an official announcement for the Jan. 29 all-day virtual event, “Big Block of Cheese Day,” included the video of a peppy Carney conversing with actors from the long-running hit series about their great new PR ploy (complete with cheesy music).

The White House blog site provided details about the event, coordinated to begin right after the president’s State of the Union address Tuesday. It made mention of the “nod to history (and maybe the TV show the West Wing)”:

The Obama Administration is hosting the first-ever virtual “Big Block of Cheese Day,” during which dozens of White House officials will take to social media for a day long ‘open house’ to answers questions from everyday Americans in real-time on FacebookTwitterTumblrInstagram and Google+ Hangouts.

It also gave a brief historical account of the origin of the unusual event name:

This isn’t a new idea, the same can be said of President Andrew Jackson. On February 22, 1837, President Jackson hosted an open house featuring a 1,400-pound block of cheese that sat in the main foyer of the White House. This original “Big Block of Cheese Day” opened the doors of the White House to thousands of citizens to interact with cabinet members and White House staff – and carve off a slice of the four foot by two foot thick slab of cheddar.

But it was the introduction for this “great idea” that proved particularly insulting:

President Obama has always been dedicated to the idea that the White House is truly “The People’s House” and has worked to make 1600 Pennsylvania and his administration open and accessible.

Most of us, who don’t own Obama-colored glasses, remember that public tours of the White House were one of the first things cut by the administration when “sequestration” was ushered in as a dirty word.

Many also remember the recent power struggle the administration had with press photographers angered by controlled propaganda photos in lieu of media access.

It’s possible even die-hard Obama sheep understand that “transparency” is a big joke in this administration.

Then there’s the obvious question: Why is the White House wasting taxpayer’s time and resources on an all-day, “virtual” question and answer session that will answer virtually no question with transparency?

I can think of a few ways they might spend their time more productively. How about you?

“In total, The West Wing won three Golden Globe Awards and 26 Emmy Awards, including the award for Outstanding Drama Series, which it won four consecutive times from 2000 through 2003,” according to Wikipedia.

Here is a sample of the Big Cheese Day episode:

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Michele Kirk


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