Michelle Obama’s failing “Let’s Move” campaign will be arriving at a Subway restaurant chain near you soon.
The first lady appeared at a Washington, D.C., Subway Thursday along with Olympians Michael Phelps, Nastia Liukin and New York Giants defensive end Justin Tuck to announce the company’s $41 million commitment to marketing healthy eating, according to The Associated Press. Jared Fogle, the TV commercial sensation who lost 245 pounds while eating at Subway, was also on hand.
“I’m excited about these initiatives not just as a first lady, but also as a mom,” Mrs. Obama said, according to a statement from the White House. “Subway’s kids’ menu makes life easier for parents, because they know that no matter what their kids order, it’s going to be a healthy choice.”
The sandwich chain’s kid’s meal aligns with the federal standards for school lunches – the one that so many schools have abandoned. The meal features a side of apples and low-fat or nonfat plain milk or water as the primary beverage.
As part of its commitment, the Connecticut-based restaurant chain has pledged to do the following, according to the White House:
• Only offer items on its kids menus that meet strong nutritional guidelines informed by federal standards for the national school lunch program, including offering apples as a side and low-fat or non-fat milk or water as a default beverage.
• Deliver $41 million in media value in the next three years to market healthier options to children and families, with a specific focus on increasing consumption of fruits and vegetables. This is the brand’s largest kid-focused marketing campaign to date, and includes general marketing, in-store merchandising, television, social and digital media and public relations.
• Focus all kid-focused in-store merchandising and marketing on only the healthier options available in its restaurants. This includes training materials which will be updated to teach Sandwich Artists to encourage kids to choose apples.
“How do you think Subway’s competitors feel about the added publicity that the restaurant chain will receive as a result of the federally subsidized ‘Let’s Move’ campaign featuring one of the most prominent faces in America?” SooperMexican of Independent Journal Review asked. “It seems to give other businesses not named Subway an unfair shake.”
He already has a new logo for the restaurant chain:
— SoSmexy (@SooperMexican) January 23, 2014
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