Former Republican Charlie Crist has signed President Obama’s former campaign manager to lead his quest in the Florida Governor’s race as a Democrat.
Jim Messina will serve as the Crist campaign’s senior strategic adviser, according to Politico.
Crist tweeted this announcement late Monday:
— Charlie Crist (@CharlieCristFL) January 21, 2014
With a good shot at winning the Democratic nomination, Crist is looking to unseat Republican Gov. Rick Scott, who is seeking his second term in the office.
Messina is said to be providing the “big-picture” strategy, joining ad guy Jim Margolis who is already on board, according to Politico.
The Republican Party of Florida was quick to respond.
“As Charlie Crist tries desperately to cover up his failed record he will definitely need help from the ultimate spin doctor who sold the lie of the year, that ‘if you like your health care plan you can keep it,’” RPOF Communications Director Susan Hepworth said in a statement.
Crist’s campaign has had a rocky start, with “blazing-hot commodity” Bill Hyers appearing to be on board then leaving abruptly in December, according to NYMag.com. Hyers ran Bill de Blasio’s campaign to win the New York City mayor’s race.
“It’s early,” the Crist campaign said in a statement to NYMag. “Our campaign structure is still coming together. Bill wanted to stay in New York because it was good for him.”
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