Home Depot’s offensive tweet has company in clean up mode

Home Depot is scrambling to save face after someone controlling its Twitter account spit out a bizarre photo depicting two African Americans flanking a third person wearing a monkey suit, all sitting on buckets, with the message, “Which drummer is not like the others?” No one involved is monkeying around any longer.

The image, tweeted out Thursday, was part of an ad campaign for the company’s promotion of ESPN’s “College Game Day,” according to The Christian Science Monitor.

The clean-up job came rather quickly, but as many know, cleaning up a social media post isn’t always a snap. Home Depot fired off a series of tweets apologizing for the “monkey post,”  directing the tweets at those chatting about the incident, including the NAACP, according to The Monitor. 


Company spokesman Stephen Holmes said Home Depot is reviewing its social media accounts and has “zero tolerance for anything so stupid and offensive.” Both the agency and the individual responsible for the tweet have been ousted, the article said.

Other companies have sustained blows to their reputations via social media. Chrysler claimed its Twitter account had been hacked in 2011, when its account tweeted, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to ****king drive,” according to Mashable. The post included the entire spelling of the F-bomb.

In 2012, Kitchen Aid felt the heat when one of  its employees posted a mistaken tweet about the death of Barack Obama’s grandmother. AT&T was criticized for using Twitter and Sept. 11 as a way to promote itself, according to The Monitor. In a more recent story, Kellogg’s UK issued an apology for promising to give breakfast to poor kids in exchange for retweets.

Crisis expert Sam Singer commended Home Depot.

“The company did right by taking it down right away, by apologizing, and by firing those responsible,” Singer told KPIX. “The companies that go wrong are the ones that don’t act quickly, don’t apologize and drag their feet.”

Video: BPR wishes the US Marine Corps, ‘Happy birthday!’



Matt Labo

Matt writes from his home in New Jersey. He has been writing fiction and non-fiction for several years, and has a passion for politics and sports.


7 thoughts on “Home Depot’s offensive tweet has company in clean up mode

  1. Kimber_TLE says:

    Micky? Micky Dolenz? Is that you???

  2. gv416 says:

    Am I the only one who noticed the monkey has WHITE HANDS??? These people need to get a life if this is all they have to worry about.

  3. Michael Rhodes Autry says:

    I guess I am not race concerned enough to even get the intended slur.

  4. proudwhite says:

    ASSHOLES…HoMo DEPOT CONDONES Democrat confused same sex Penis swallowers..Allowing these FREAKS to have a HoMo DEPT “Float” with CHILDREN present, and THAT is “acceptable”? FoCK hOmO DEPOT.

    1. robbiedobbs says:

      why do you assume that homosexuals are child molesters? Perhaps, you are having some self hatred and projecting it onto others.

      1. proudwhite says:

        Perhaps you are another confused same sex male Penis swallower?

        1. robbiedobbs says:

          I’ve tried it with another man, but I didn’t like it. haven’t done it since. does that make me a gay man for life?

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