Hallmark faces intense backlash over politically correct ‘holiday’ ornament

Hallmark Deck the Halls ornament‘Tis the season to ban Hallmark?

Many angry people say yes, and plan to shop elsewhere after the greeting card giant went politically correct crazy on its new “Holiday Sweater” ornament.

The Christmas “Holiday Sweater” ornament features the words to the classic Christmas song “Deck the Halls,” but Hallmark changed the lyrics in an attempt to appear more tolerant and less homophobic, perhaps.

“Don we now our FUN apparel,” the ornament reads. But those aren’t the words. The words, as everyone in the whole world knows, are “Don we now our gay apparel.”

The backlash was so immediate and intense on Facebook and Twitter that the company issued a statement defending the changing of the word “gay” to “fun.”

On Oct. 30, Hallmark issued the following statement on its website:

Hallmark created this year’s Holiday Sweater ornament in the spirit of fun. When the lyrics to “Deck the Halls” were translated from Gaelic and published in English back in the 1800s, the word “gay” meant festive or merry. Today it has multiple meanings, which we thought could leave our intent open to misinterpretation.

The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: “fun.” That’s the spirit we intended and the spirit in which we hope ornament buyers will take it.

However, that didn’t appease consumers who continued expressing such outrage and threats to never shop Hallmark again that the company issued an updated statement on Oct. 31:

We’ve been surprised at the wide range of reactions expressed about the change of lyrics on this ornament, and we’re sorry to have caused so much concern. We never intend to offend or make political statements with our products and in hindsight, we realize we shouldn’t have changed the lyrics on the ornament.

According to multiple reports, Hallmark claimed it will not stop selling the ornament.

Watch a report on the Hallmark controversy here:

Some examples of the Facebook messages Hallmark received:

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Janeen Capizola

"And though she be but little, she is fierce." And fun! This conservative-minded political junkie, mom of three, dancer and one-time NFL cheerleader holds a bachelor of arts degree in political science. [email protected] Twitter: @JaneenBPR


8 thoughts on “Hallmark faces intense backlash over politically correct ‘holiday’ ornament

  1. Jean Nelson says:

    Just more PC Stupidity. Gay belonged to everyone before the homosexuals took it as their name. I hate PC garbage

  2. momoseven says:

    From the comments above, it seems that the only ones it truly bothers are people who call Hallmark “homophobes.” I think those were the very folks Hallmark was trying NOT to offend. I don’t care either way, personally.

  3. aliswell says:


    So ONCE AGAIN a company CAVES to the shrieks, wails and histrionics of the “I’m SO offended” crowd, this time being the Sodomites.

    When will someone have the backbone to stand up for what’s right? They had the right idea to change “gay” to “fun,” and for the right reasons. Every time a person or group caves to the humanists, EVERBODY loses!

  4. disqus_7w6NyWKyn7 says:

    How much you wanna make a bet that not one gay person complained!!

  5. Linda Marquis says:

    The word gay also means merry, happy, etc. It’s amazing we have become so PC in this country that we have to start changing the words to traditional songs so we don’t offend people?! Come on! Get over it already!!! Also, it’s a “CHRISTMAS” ornament. Forget the PC “Holiday” baloney!

  6. theissuesnow says:

    Hallmark you make me sick.

  7. reinhold says:

    Hallmark Sweater: “don we now our FUN apparel.”

    “No man can serve two masters, for he will love one and hate the other.” Yeshua (Jesus) the Christ

    Sodomy: Nothing gay about it.

    Homosexual Sodomites choose the fires of Hell. Nothing gay about that! It is therefore appropriate to describe both male and female homosexual perverts as faggots. This term means, “a bundle of sticks or twigs bound together as fuel.”

    Homosexual Sodomites chose to abuse the term “gay” to disguise the nature their unnatural perversion. The honest person finds the terms, queer, fairy, fudgepacker and the like to be a more accurate description of the homosexual Sodomite. Because these terms are more accurate the homosexual Sodomite, having no right to pervert the term “gay” objects and demands to be called “Gay.” None of this escapes the consequences.

    Perhaps the most profound example the perverse abuse of words is the term, “Judeo-Christian.” What could be more perverse than to LIE that Christian Doctrine and Law is founded on Talmudic Judaims? Or that Yeshua (Jesus) the Christ is a “Jew” !

    Shouting “UP” while falling through the air cannot change your direction. The Laws of the Almighty Creator remain eternal.

    The lying culprit such as the current president and his predecessor demands that he be called “a good honest citizen.” Such claim does not make it so.

    The homosexual Sodomite is neither honest nor a good citizen. Hallmark must sell its wares. A multicultural market is as untenable as a multi-cultural society. The conduct of Hallmark is an indictment of this perverse society. A society that tolerates evil and hopes to disguise that fact. You can run but you cannot hide. END TOLERANCE

    The greeting card industry is founded on Christian Holiday Traditions. Hallmark should not be boycotted for the silliness of this “FUN” sweater. They wallow in the quagmire of a multi cultural society. No such society can exist. Thrive or die.

    Hallmark has long been boycotted for the profound absence of Christian content. To sell their wares to a perverse society the Hallmark line now consists primarily of obscene Jewish perversity. END TOLERANCE OF EVIL.

  8. miamigarner says:

    Thats a no win situation,the either get sued y gays or ridiculed by christians,they should be glad the took out the gay part.Hallmark ought to have chosen another song.Who’d wear such a gay sweater.Christians ought to get there mind off thing that don’t matter

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