It is crucial that young people ages 18-34 join the Obamacare exchanges for the healthcare law to be successful, and supporters are not above appealing to the lowest common denominator to reach this age group.
One example of this was an ad featuring the “tireless efforts of six half-naked per-diem models,” as described by Washington Free Beacon. This ad ran in Colorado and encouraged young people to sign up for Obamacare in its first week.
Not to be outdone, another Obamacare navigator group in Colorado came up with its own youth outreach ad featuring a keg stand to push “Brosurance” on college students, according to the Free Beacon.
The ad shows three guys performing a keg stand, with the message: “Keg stands are crazy. Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it covered. Now you can too. Thanks Obamacare!”
The ad implies that students can save their “beer money” by having taxpayers pick up the tab for their health insurance. Interested viewers are urged to go to doyougotinsurance.com — “do you got insurance.” Seriously.
The idea of brosurance is just too good an idea to let go, as pointed out by the savvy team at Twitchy.com, with a #Brosurance hashtag quickly popping up on Twitter.
Here’s a few examples of the response:
You know some staffer at @TheOnion got yelled at for not coming up with this #brosurance thing first.
— Sarah Rumpf (@rumpfshaker) October 22, 2013
Under #brosurance, douchebaggery is a pre-existing condition.
— Matt (@Matthops82) October 22, 2013
Bro, when my dad was a 26-year old “bro”, he had 3 kids and was farming 640 acres by himself. And buying his own #brosurance, Bro.
— David Burge (@iowahawkblog) October 22, 2013
The Free Beacon also posted a second ad along the same line, showing “two unemployed losers playing golf in between shifts at Foot Locker.”
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The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.
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