Michelle Obama targets junk food cartoon characters

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Michelle Obama and SpongeBob
Photo Credit: Weasel Zippers

Somebody needs to tell Michelle Obama to keep her hands and her big government ideology away from my Cap’n Crunch.

The first lady is going after companies who use cartoon characters to market “unhealthy” food.

Are you ready to kiss Tony the Tiger and the Trix Rabbit goodbye? No, me either.

And our kids will mutiny if Kraft gets rid of SpongeBob-shaped macaroni and cheese.

Obama spoke Wednesday at an event touting her “Let’s Move!” campaign to “a group of food companies, media companies and other groups,” saying businesses can still make money promoting eating carrots over cookies.

According to The Hill, she quoted some statistics proving her point:

She pointed out that Birds Eye used the cast of the hit teen Nickelodeon show “iCarly” to encourage children to eat more vegetables and saw a 20 percent jump in sales.

The Vidalia Onion Committee used Shrek’s image and also saw an increase, she said.

“The goal,” the paper reported she said, was for “kids to actually start pestering us for those foods in the grocery.”

Sure, I for one would really – no, not really – appreciate my kids asking for Wheaties with pot-smoker Michael Phelps on the box. We’ll take the Fruit Loops with the toucan, thank you very much.

The first lady also said healthy eating was becoming the “norm” in America and she said it was a trend that would continue long after she left the White House.

“There’s a few thinking in a few years this lady is gonna be gone,” she said. “It’s not going to go away three and a half years from now when I’m no longer first lady.”

What is unknown is whether Obama will ever credit parents with finding a balance between healthy eating and snacks for their own kids, or if she wants full credit for having the government dictate how we eat.

More from The Hill.

H/T: Weasel Zippers

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