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States peddling Obamacare under dummy names to avoid stench

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It seems those tasked with peddling Obamacare to the American people reject the wisdom found in the offerings of Shakespeare, who proclaimed “a rose by any other name would smell as sweet.”

Although, the stench of Obamacare can hardly be compared to a rose.

According to Fox News, states running their own health insurance exchange programs as part of the Affordable Care Act are avoiding any reference to the word “ObamaCare,” which has come to be associated with the unpopularity of the plan.

It also seems to indicate the acknowledgement of defeat in the Democrat’s efforts to take ownership of the term by changing a pejorative into a positive. An effort that even President Obama bought into, as he used the term in a speech in San Antonio last year, then quipped, “They’re right. I do care.”

In Minnesota, state employees are calling their health insurance marketplace “MNsure” and are handing out fans imprinted with pictures of Paul Bunyan and Babe the Blue Ox as part of their marketing and enrollment strategy, according to The Wall Street Journal.

ObamaCare was designed to provide health insurance coverage to Americans who don’t have any, as noted by Fox News. However, the rollout of the program, which begins January 1, has had some setbacks, including the delay of the provision requiring businesses to provide insurance.

In all, 13 states and the District of Columbia are running their own health insurance marketplaces.

Of these states, Fox News reported, Vermont is scheduled this week to run radio and TV ads touting its exchange, Vermont Health Connect, as being “For Vermonters, By Vermonters.”

And Oregon’s program features local musicians singing songs including “Long Live Oregonians.”

But then, what’s in a name?

Tom Tillison

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