A new Hyundai ad may prove to be the worst ad ever, leaving viewers to wonder what in the world were their marketers thinking.
The ad targeting the British market centers around a man attempting suicide in his new Hyundai and it’s getting plenty of attention, but for all the wrong reasons.
As described by Business Insider, the ad shows a depressed man locking himself in his car, attempting to suffocate himself with exhaust fumes. But the Hyundai ix35 is a fuel cell car, and its tailpipe emits only water vapor. In time, he’s forced to get out and open the garage door to let the steam out.
What followed was predictable. An advertising copywriter in London whose father committed suicide in just such a fashion published a blog and included her father’s suicide note, causing the Hyundai ad to be seen a tasteless joke about depression and death, Business Insider reported.
Hyundai tweeted an apology and and tried to withdraw the ad, but by then, copies of it were showing up on YouTube faster than the company’s lawyers could challenge them.
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