What was meant to be a ribbing from an intense baseball rivalry is now becoming a PR nightmare for sports giant Nike in the wake of the Boston Marathon bombings. Retailers are pulling Nike T-shirts emblazoned with the bloodied words “Boston Massacre” from their racks, and Nike has pulled the shirts from their outlet stores and large online retailers, a spokesman told ABC News.
Customers in a West Palm Beach, Fla., Beall’s store alerted employees of the shirts, and were described as “disturbed” that they hadn’t been pulled off the shelves sooner, according to WPTV-5.
The shirts were in no way intended to refer to the bombing that took place in Boston last week, but were created for New York Yankees fans to boast about their series sweeps of the Boston Red Sox in 1978 and 2006, which ended the Red Sox’s playoff chances in both of those years.
The sweeps were referred to among fans of the Yankees-Red Sox rivalry as the “Boston massacres.”
According to ABC News, it’s not the first time Nike has had to pull a product in the wake of a tragedy. In February, an ad featuring Olympic sprinter Oscar Pistorius with the caption, “I am the bullet in the chamber,” was pulled after he was charged with the shooting death of his girlfriend Reeva Steenkamp.
Watch the WPTV-5 report here.
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