The Clydesdales: ‘Brotherhood,’ more than a Super Bowl ad

There’s been a lot of great Super Bowl ads over the years, but no matter how clever some are, very few connect emotionally with the American people over the long term like Budweiser’s Clydesdale  ads.

Intellectually, I know they’re just beer commercials, and I’ve designed and written my share of political ads intended to elicit emotion, so I know exactly what the creative team is trying to accomplish. And you know what? I don’t care. I can’t watch a Clydesdale ad without feeling exactly what it wants me to feel. That, dear readers, is how to brand a product.


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Jack Furnari

Jack Furnari

President at BizPac Review
Jack Furnari is a founding partner, writer and CEO of BizPac Review.
Jack Furnari


18 thoughts on “The Clydesdales: ‘Brotherhood,’ more than a Super Bowl ad

  1. John Koza says:

    A wonderful, heartwarming ad. I think all people connect with the Clysdales, especially when it's as well done as this one and you have the relationship between the horse and human. It directly and indirectly sells a lot of Budweiser. It brings the company down out of corporate city and puts it on a human plane with nice, warm, fuzzy thoughts. GOOD MARKETING!!!!

  2. Joe Nell says:

    yup…tears from me too

  3. Jim Bateman USN (Ret says:

    Touching. Anyone who didn't feel that tear in the corner of their eye. Didn't watch.

  4. Judi Jarvis says:

    The Clydesdales/Budweiser commercials are a big part of the Super Bowl. I saw the Clydesdales when as was very young. I was very excited and they were huge especially to a little girl. As always, a wonder commercial!

  5. Lou says:

    Name this sweet little baby, RoseBud.

  6. Bethaney Riley says:

    Johnny Angel, I don't drink, but I loved this ad. The biggest problem America faces is who is in the Whitehouse.

  7. Elaine says:

    Johnnyangel: get off your soap box.

Comments are closed.

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