The Clydesdales: ‘Brotherhood,’ more than a Super Bowl ad

There’s been a lot of great Super Bowl ads over the years, but no matter how clever some are, very few connect emotionally with the American people over the long term like Budweiser’s Clydesdale  ads.

Intellectually, I know they’re just beer commercials, and I’ve designed and written my share of political ads intended to elicit emotion, so I know exactly what the creative team is trying to accomplish. And you know what? I don’t care. I can’t watch a Clydesdale ad without feeling exactly what it wants me to feel. That, dear readers, is how to brand a product.


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Super Bowl ad: Would you sell your soul to the devil for a Mercedes?

Jack Furnari

President at BizPac Review
Jack Furnari is a founding partner and the CEO of BizPac Review, Inc. A husband, father, entrepreneur, and former political consultant, Jack has been a life-long conservative political activist, and he’s previously written for the Sun-Sentinal and the Boca Raton News.
[email protected]
Jack Furnari


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