Mannequins with cameras in their eyes will start tracking shoppers’ habits

[sharenow]

While mannequins are often not very noticeable, soon they could be noticing you – and tracking your shopping habits.

Equipped with facial recognition software, the mannequin’s camera will note the gender, sex and approximate age of shoppers, according to a report by Bloomberg. Differing from overhead cameras, the mannequins can provide ‘eye level’ observations.

About a dozen of the mannequins have been produced with five companies currently using them, mostly in the luxury market in Europe.

“It’s spooky,” said Luca Solca, head of luxury goods research at Exane BNP Paribas in London. “You wouldn’t expect a mannequin to be observing you.”

Some say profiling customers raises legal and ethical issues, even though U.S. and European Union permit the use of cameras for security purposes.  Retailers may need to post signs warning customers that they could be filmed for marketing purposes.

“Watching people solely for commercial gain may break the rules and could be viewed as gathering personal data without consent,” says Christopher Mesnooh, a partner at law firm Field Fisher Waterhouse in Paris.

 

DONATE TO BIZPAC REVIEW

Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!

Success! Thank you for donating. Please share BPR content to help combat the lies.
[sharenow]

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

PLEASE JOIN OUR NEW COMMENT SYSTEM! We love hearing from our readers and invite you to join us for feedback and great conversation. If you've commented with us before, we'll need you to re-input your email address for this. The public will not see it and we do not share it.

Latest Articles