Can the bias be any more clear?
NFL Commissioner Roger Goodell rejected a Super Bowl ad from American Veterans, a nonpartisan group launched by World War II veterans, because the commercial was considered too “controversial” for asking fans to stand for the national anthem.
— Conservative News (@BIZPACReview) January 23, 2018
But T-Mobile’s Super Bowl commercial that featured a left-of-center message about pay equity, equal rights — to include a plug for same-sex marriage — and diversity was good to go for the league.
Set against a lullaby melody from Nirvana’s “All Apologies,” the spot features babies of all races being welcomed to the world by actress Kerry Washington, who narrates.
“You come with open minds and the instinct that we are equal,” she tells the babies.
“Some people may see your differences and be threatened by them. But you are unstoppable,” Washington added. “You’ll love who you want. You’ll demand fair and equal pay. You will not allow where you come from to dictate where you’re going. You will be heard, not dismissed. You will be connected, not alone.
“Change starts now.”
Yep, no political message there, even though there’s much more to the equal pay call than meets the eye. And the NFL wonders why Sunday’s Super Bowl had the lowest rating in eight years?
Here’s the American Veterans ad that was rejected, for comparative purposes:
This is the Pro-America Ad the NFL Rejected. Here's your chance to make sure America sees it. Retweet this for America. pic.twitter.com/8QUtVlxxra
— Oliver McGee PhD MBA (@OliverMcGee) February 4, 2018
T-Mobile believes brands have an important role in changing culture, and their ad was intended to “spark more conversation” about equality, NJ.com. reported.
And, yes, we all want progress, but as author C.S. Lewis noted, “if you’re on the wrong road, progress means doing an about-turn and walking back to the right road.”
Liberals loved the Super Bowl ad, but T-Mobile was eviscerated on social media… here’s a sampling of responses from Twitter:
I’m leaving T-Mobile because of this SJW advertisement. While the ad was playing my wife said- Whoever’s ad this is were never buying. Can’t believe it’s our own carrier! Bye
— humbugbilly (@humbugbilly) February 5, 2018
Why is a phone company making an ad like this? Why is "diversity" important to them and why do they feel the need to signal this despite the risk of pissing off a good chunk of their customers? Answering these questions drives people to the alt-right, so thanks T-Mobile. https://t.co/gAVh88JB59
— Mike Enoch ?????? (@mikeenochsback) February 5, 2018
Congrats T-Mobile, you knew exactly who to market to with your Marxist ad. The dumbed-down, easily brainwashed, easily manipulated, decay of society. The kinds of people who still use the ghetto term "hater" when someone disagrees. Bravo! ???
— ??Miss?Layne?? (@AngloMiss) February 6, 2018
Using babies to push your divisive, racist leftist agenda? That's low .@TMobile
Fair & equal pay?
Step one: Change your major from feminist dance therapy to electrical engineering.
TADA!!! There's your equality.
— ? V ? (@vannsmole) February 6, 2018
This racist commercial doesn't even feature an Australian aboriginal. https://t.co/fiM1T3tuc0
— Stefan Molyneux (@StefanMolyneux) February 5, 2018
They're getting killed in the comments.
Protip: Hire marketing managers and CEOs who care more about growing your business than they do their jackassed politics. https://t.co/O06BifXyxk
— A-Okay #1 USA American (@Warden_AoS) February 5, 2018
"We hate white people. Also, there might be some phones in the back." https://t.co/IrKxnihd5d
— Andkon (@andkon) February 6, 2018
"All Apologies" has a lovely melody, but the lyrics are shot through with self-hatred, shame and sorrow.
T-Mobile has sanitized the song by removing the lyrics and sweetening the melody even more, in the same way that "Diversity Is Our Strength" is always sold as a hollow dream. https://t.co/YNMKoHNgjV
— King Baeksu (@KingBaeksu) February 5, 2018
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