Dunkin’ Donuts is going on a diet, y’all! And the makeover has already improved sales.
As of November 2017, Dunkin’ slashes the variety of doughnuts it offers from 30 to 18. A few select stores will offer 24 varieties, according to Dunkin’s brand president, David Hoffman.
The rebranding is part of Dunkin’s plan to get its “doughnut mojo” back by simplifying its menu and focus more on selling coffee, which is more profitable than doughnuts.
“We’ve shrunk the amount of doughnut variety and we’re seeing a lift in those markets instantly,” Hoffman told Nation’s Restaurant News.
Dunkin will focus on artisanal flavors like its best-selling maple with bacon doughnut and get rid of flavors that don’t appeal to customers.
And that’s not the only change. In August 2017, the fast-food chain — which also offers a variety of breakfast sandwiches — announced it will drop “Donuts” from its name. As it is, “donuts” is the misspelled version of “doughnuts,” so this is probably not a bad idea.
In November 2016, Dunkin Donuts made headlines after offering “Trump Wall” doughnuts in homage to Donald Trump’s winning the presidential election.
Predictably, leftist nutcases got triggered, claiming Dunkin’ was celebrating “families getting torn apart” because it supported a border wall. (*insert eye roll here.*) But conservatives were amused by Dunkin’s display of patriotism.
With its rebranding, Dunkin’ — the seventh most successful fast food chain in the United States — is mounting a major challenge to coffee kingpin Starbucks. In this battle, we’re definitely rooting for the underdog.
In February, the left-leaning Starbucks got slammed after vowing to hire 10,000 refugees while ignoring unemployed military veterans and other Americans.
In June, Starbucks was forced to apologize after its employees bullied and harassed a woman customer for wearing a Trump t-shirt.
So yeah, good luck with the refugee workforce, Starbucks. Go get ’em, Dunkin.
#Sharia #Bucks #Muslim #Refugees #IllegalAliens #IllegalImmigration #StarBucks #StarBucksCoffee #Veterans #vets #Homeless #Illegals #Refugee pic.twitter.com/D5L5zQsSkT
— ❤️🇺🇸🗽Scorpio Deb 🦅 💙🇺🇸💪🚂🚃#TrumpWon2020👍 (@DGScorpioDeb) June 2, 2017
https://twitter.com/abhishekrana981/status/873185303694942209
Starbucks stock slips up negatively after news it was going to hire 10,000 muslims instead of 10,000 American veterans. Americans furious! pic.twitter.com/J5LoVS3jed
— We The People News (@wethepplsdnews) February 25, 2017
https://twitter.com/SJavner/status/834213860403982336
Leftists boycott Starbucks after black diversity boss bans Black Lives Matter clothing at work
DONATE TO BIZPAC REVIEW
Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!
[email protected]
Samantha Chang is a senior staff writer for BizPac Review. She is a financial editor and lawyer based in New York City.
- DOJ attorney in charge of election-crimes unit quits after AG Barr opens investigation - November 10, 2020
- ‘Whoa, whoa, whoa’: Neil Cavuto slammed after he cuts off Kayleigh McEnany presser - November 10, 2020
- Same media that cheered Stacey Abrams, Al Gore for refusing to concede attack Trump for same move - November 8, 2020
Comment
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.
BPR INSIDER COMMENTS
Scroll down for non-member comments or join our insider conversations by becoming a member. We'd love to have you!
