Angel Soft’s PC Father’s Day campaign blows up in its face

If the early results are any indication, Angel Soft’s Father’s Day ad campaign is a big fail.

The ad, produced by Deutsch LA, pushes the idea that fathers are not a necessity as it features men and women describing how their respective single mothers filled both roles, complete with the requisite tears an ad of this type requires.

They tell stories of times their moms had to be strong and other times when softness was needed, tying it to the company’s new tagline “Be soft, be strong,” throughout the two-and-a-half minute video.

The Twitterverse blasted the ridiculous politically correct toilet paper commercial, but it’s a wonder no one from the PC police have attacked it yet for promoting “gender norms” by implying mothers are soft and fathers are strong.

Carmine Sabia

Carmine Sabia

Carmine Sabia Jr started his own professional wrestling business at age 18 and went on to become a real estate investor. Currently he is a pundit who covers political news and current events.
Carmine Sabia

Comments

7 thoughts on “Angel Soft’s PC Father’s Day campaign blows up in its face

  1. Navin Johnson says:

    My mom insisted on Charmin…

    1. Kenneth Clark says:

      …Mr. Wiffle?

  2. johnnygeneric says:

    What a sick commercial. What kind of whacked out echo chamber do these ad people live in?

  3. Jeff Simon says:

    pan·der
    ˈpandər/
    verb
    1.
    gratify or indulge (an immoral or distasteful desire, need, or habit or a person with such a desire, etc.).
    “newspapers are pandering to people’s baser instincts”
    synonyms: indulge, gratify, satisfy, cater to, give in to, accommodate, comply with
    “David was always there to pander to her every whim”

  4. John Payne says:

    Hmmm, so my mom was killed when I was in first grade (and the youngest of seven children) and we were raised by my dad; so does this mean I celebrate him on Mother’s day….I’m so confused.

  5. Eric G says:

    Maybe they are trying to appeal with all the mothers who “identify” as being fathers.

  6. GhostofSeamus says:

    These along with the Clorox wipes that show men as domestic buffoons.

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