The students at UC Berkeley seem to have a lot of time on their hands – and zero sense of perspective.
Case in point: a protest last Saturday afternoon by members of the Berkeley Organization for Animal Advocacy over a new design adorning the top of a Domino’s Pizza box, reported The Daily Californian.
The pizza box lid displayed pictures of dairy cows with an ad that reads:
“This pizza couldn’t have been made without help from Stella, Edna, Abigail, Estelle and Nancy.”
Tim McIntyre, Domino’s communications vice president, said the ad was meant to acknowledge the company’s partners in the dairy industry.
“Dairy producers across the country care deeply about the care and well-being of the herds, as they are essential to their livelihoods,” McIntyre wrote in an email.
Animal activists at Berkeley disagreed, and took to the streets to make public their angst over the Domino’s ad which they claim implied the cows agreed to be part of the food industry, according to The Daily Californian.
“Today we’re protesting Domino’s recent advertisements that ‘thank’ dairy cows for their ‘help’ in enabling them to make pizza. It is never OK to rape someone, steal their children and milk, or kill someone for palette pleasure. Help us speak on behalf of dairy cows today,” read the BOAA’s Facebook page.
The club’s co-presidents, Justine Carion and Kitty Jones, say that Saturday’s independent BOAA protest was the first of its kind for the fledgling activist group that has joined forces with larger animal rights organizations in the past.
“(The ads are) extremely misleading and part of the corporate humane-washing,” Jones said. “It makes it look like they care about animals’ lives, when really they make massive profits on animal exploitation.”
Jones said the BOAA finds any restaurant serving animal products to be “super problematic,” according to The Daily Californian.
Normal people might feel that way about comparing rape or kidnapping kids to milking cows.
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