A stock photo company that peddles allegedly humorous e-greeting cards targeted the National Rifle Association in promotional materials released Tuesday, but NRA members weren’t laughing.

The company, Someecards.com, published a series of photos as satirical cover art for specialty publications, including one for a fictitious “NRA Magazine” that showed an attractive young woman with her finger on the trigger of a mounted machine gun and the headline “Who says school shootings can’t be adorable?”

That was a little too cute for NRA members.

Hi @someecards please explain how this is in any way appropriate or accurate and not deplorable and repulsive. pic.twitter.com/V2O1p2pj9z

— Heather (@hboulware) May 13, 2014

Yes, @someecards just published an article about stock photos including this. Because school shootings are adorbs. pic.twitter.com/XnJ7Q98omv

— Rachel Veronica (@rachelveronica) May 13, 2014

@hboulware That’s repulsive! @someecards

— Steven Jones (@jones4440) May 13, 2014

The gun-grabbers constantly push the lie that groups like the NRA and its pro-Second Amendment stance are responsible for outbreaks of violence like school shootings when the exact opposite is true.

@hboulware @someecards …Except, no NRA member would say that. Only people who want others to think the NRA *would* say that, say that.

— Angela Beegle (@chotiari) May 13, 2014

So @someecards jokes about NRA joking about school shootings, except NRA didn’t joke about it, @someecards did. #irony@rachelveronica

— John Petruna (@jgpetruna) May 13, 2014

What’s really disturbing about “promotions” like this is that companies like Someecards.com are in business to make money, which means catering to the public.

So when it pushes a misperception — that the NRS somehow finds school shootings to be adorable — it’s not only reinforcing it, it also is so confident that it thinks it’s going to make money doing so.

And it ignores the truth that’s been stated thousands of times over the years: The best way to stop a bad guy with a gun is a good guy with a gun.

@hboulware@someecards Can anyone name a school shooting that didn’t occur in a so-called “gun-free” zone?

— Get off my lawn. (@javaguysammckee) May 13, 2014

We all know the answer to that.

H/T: Twitchy

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Joe Saunders

Joe Saunders, a 25-year newspaper veteran, is a staff writer and editor for BizPac Review who lives in Tallahassee and covers capital and Florida politics. Email Joe at [email protected].

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