While Pepsi chose to honor America’s Armed Forces with a special segment during the Super Bowl half time show, Coca Cola decided to celebrate the diversity of the country with an ad that sparked instant outrage on social media.
Coke’s description of the ad called, “It’s Beautiful,” read: “The only thing more beautiful than this country are the people who live here. Watch and discover why #AmericaIsBeautiful.”
The ad showed America’s multicultural and diverse citizens, including the first ad in Super Bowl history to feature a gay couple, going about their lives while the song “America the Beautiful” was being sung in different languages.
Reaction was fast and furious on both sides, with conservatives reminding that this is America where English is spoken, and liberals responding that there is no official language and everyone who says so is racist.
Perhaps tensions were high because one of the languages the very American, patriotic song was sung in was Arabic and the game was being played right across the river from where the Twin Towers came down on September 11, 2001.
Check out some of the tweets:
Watching the game on tape delay. #Coke commercial highlighted Muslims twice and Military/Veterans not once! Pepsi please!
— Jim B (@b_jimb) February 3, 2014
— Joyce (@jlhb45) February 3, 2014