Campbell Soup was reminded Saturday that the road to hell is paved with good intentions after a tweet by its SpaghettiOs brand commemorating the anniversary of Japan’s attack on Pearl Harbor resulted in a backlash from many Americans.
The tweet, which was soon deleted, featured a picture of its smiling mascot holding an American flag, asking everyone to “take a moment to remember #PearlHarbor with us.”
Campbell Soup came to see the error of their ways and apologized Saturday evening for the misguided effort to tie its brand to Pearl Harbor:
We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend.
— SpaghettiOs (@SpaghettiOs) December 7, 2013
But the proverbial cat was out of the bag, and Twitter users unmercifully ripped the company, to include photo-shopping the SpaghettiOs mascot in some other tragic moments in American history:
— Simply Laura (@Lauran0805) December 7, 2013
I think @SpaghettiOs is gonna have an opening for a new social media manager in a few hours.
— Gift of the Maggie (@maggieserota) December 7, 2013
— Adam Steinbaugh (@adamsteinbaugh) December 7, 2013
In the end, the unfortunate incident was summed up nicely by Patton Oswalt:
And good night. Thank you, @SpaghettiOs. Thank you, photoshoppers. And God bless tone-deaf, Tweeting corporate interns everywhere.
— Patton Oswalt (@pattonoswalt) December 7, 2013