The National Football League refuses to use a tasteful, low-key ad that the Daniel Defense gun manufacturing company submitted to air at the 2014 Super Bowl XLVIII.
Although the company is best known for manufacturing its popular line of DDM4 rifles, the commercial focuses on family, personal protection and individual rights, according to Guns & Ammo. It could just as easily be used to advertise a burglar alarm company.
Have a look for yourself:
The NFL guidelines state, “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
However, Guns & Ammo pointed out that the Daniel Defense ad doesn’t violate those guidelines, saying:
Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
The commercial itself does not mention firearms, ammunition or weaponry.
Although the ad doesn’t mention firearms, it depicts the silhouette of a Daniel Defense DDM4 rifle at the very end. The company agreed to substitute either an American flag or the words, “Shall not be infringed,” in place of the rifle logo, but that offer still wasn’t good enough for the NFL.
This isn’t the first time the NFL has shown an anti-gun streak. In early October, it banned off-duty police officers from carrying their weapons at games, although the practice had become standard under the belief that officers are never truly off-duty.
Baseball may be known as “America’s pastime,” the rough and tumble of football has made it the most popular of sports in this country.
Is the rough and tumble giving way to political correctness? Is the NFL becoming sissified?
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