Ohio football fans will be subjected to a political ad aimed at ousting U.S. House Speaker John Boehner, but the Democratic super PAC House Majority and the people who put it together didn’t do their homework. They know nothing about male psychology, and they’re making an unfounded assumption that the American people are uninformed.
More than the first third of the 39-second spot — 16 seconds, to be exact — is nothing but a close-up of a crying baby. Men hate crying babies and will do almost anything to get away from them, including turn them over to Mom, pour whiskey down their throat or sell them to the gypsies (well, maybe I’m exaggerating a bit).
So what’s a guy with a beer in one hand and a remote control in the other going to do when confronted with a bawling infant filling every square inch of his flat-screen TV? You guessed it. He’ll either hit mute or change the channel. Either way, the result will be the same — he’ll miss the message.
Anyone who does make it through the message will realize how false it is.
“Speaker John Boehner didn’t get his way on shutting down health care reform,” the announcer says 17 seconds into the ad. “So, he’s shut down the government and hurt the economy.”
He did? All by his lonesome? Wow!
“Speaker Boehner didn’t get his way and so, like a child, he threw a tea party-inspired temper tantrum and shut down the federal government,” the voice-over continues. “The American people are sick and tired of the intransigence and manufactured crises that have become all too common from Speaker Boehner and the House Republicans.”
Intransigence? Really? The House sent four continuing resolution proposals to the Senate, each of which was rejected outright, and the public knows it.
“Speaker Boehner should stop playing politics, end the nonsense and finally focus on the real-life consequences his government shutdown has caused Americans,” the announcer concluded.
The real nonsense and political game-playing is coming from the Senate and White House. The president has steadfastly refused to negotiate, and the Democrats have referred to Republican leadership as terrorists and arsonists.
House Majority PAC has also launched a six-figure ad campaign targeted at nine Republican House members in the 2014 elections, including Steve Southerland of Florida, according to the Huffington Post.
Watch the ad, if you can make it through the first 16 seconds.