I despise when Super Bowl commercials are used for political propaganda. I want to be left alone and entertained for just one day, you know? It’s not to be. Today’s third-quarter ad will be brought to viewers in the D.C. area by Mayors Against Illegal Guns, which was created in 2006 by New York City Mayor Michael Bloomberg and Boston Mayor Thomas Menino.
According to The New York Times, the group paid “six figures” for advertising time during the third quarter of the Super Bowl to ask viewers to “push Congress to pass universal background checks on all firearm purchases.”
The ad is called “It’s Time” and features rolling images of children with “America, The Beautiful” playing in the background.
A 1999 clip shows National Rifle Association CEO Wayne LaPierre saying his group would support “instant criminal background checks for every sale, at every gun show.” The NRA has since changed its position because the “current system was ineffective,” The Times article said.
The 30-second propaganda piece ends with a child’s voice saying, “America can do this. For us. Please.”
The ad played to my emotions, alright. I’m infuriated at what I consider the left’s repeated exploitation of the shooting at Sandy Hook Elementary School, this time interrupting my football game.
Read more from the New York Times.
Watch the 30-second ad here: