President Obama’s 2012 campaign, Obama for America, is preparing to relaunch as a 501(c)4 on Sunday, called Organizing for Action, the same day Obama takes the oath of office for his second term, according to the Los Angeles Times.
The group is re-branding itself as an issue advocacy organization designed to advance the president’s far left progressive agenda. Its executive director will be Jon Carson, a former field organizer who is now White House Director of Public Engagement.
The new structure, set up as a social welfare group, will seek to leverage the campaign’s sophisticated organizing tools and rich voter database to support issues such as raising the debt ceiling, gun control and immigration reform.
ABC News notes that the transition is unprecedented for a presidential campaign apparatus and that the move means the group won’t have to report its donors to the Federal Election Commission. Obama’s 2012 campaign manager and former chief of staff Jim Messina will serve as chairman of the new group.
A similar effort was tried after the 2008 election, but Organizing for America – then housed within the Democratic National Committee, fizzled.
First Lady Michelle Obama posted a new video that details the relaunch, calling it the “next phase of our movement for change,” adding that it aims to train the next generation of grassroots organizers and leaders.