Just in time for Thanksgiving, PETA strikes again. The group is targeting children in a campaign to discourage people from eating turkey this holiday season.
Billboards that read, “KIDS: If you wouldn’t eat your dog, why eat a turkey? Go vegan,” were first placed in Canada in September. PETA will next target locations near public schools in Nevada and California. The billboard features a picture of a dog head on a turkey body.
“Kids love animals, and once they realize that turkeys feel pain and fear just as dogs and cats do, they want to switch out those drumsticks for Tofurky,” says peta2′s Marta Holmberg, associate director of Youth Outreach and Campaigns. “This Thanksgiving, families can give turkeys something to be thankful for by choosing delicious vegan meals.”
To drive home the portrayal of the turkey as a dead animal PETA2 is offering free “tombstones” to kids to place in their turkeys at home. The miniature tombstones read “Here Lies the Corpse of a Tortured Bird.”