Today, Independent Women’s Voice (IWV) releases two new ads in their “Boyfriend” series – “Feeling Guilty” and “Mr. Dependable” – as part of an unprecedented, multi-state, multi-million dollar online-targeted advertising buy to educate women about public officials and policies.
IWV is one of several partners in the broad issue education campaign. At $7.4 million, it is the largest single all-digital advocacy online video buy in history, led by Let Freedom Ring (LFR). The campaign, which began this spring, was validated as highly effective by various focus groups, polls and online tests during the summer and therefore was slated for this massive online distribution effort.
Geo-targeting to registered voting independents, the ad buy will run through Election Day in five battleground states: Florida, Ohio, Pennsylvania, Virginia and Wisconsin.
The ads tell a tale familiar to millions of American women. Women, who four years ago were overwhelmingly supportive of Obama, have come to feel disconnected from and let down by the President. His promises for new policies and a better direction have not matched the reality. It has now gotten to the point where women don’t feel obliged to defend his policies.
In turn, women are chalking up their relationship with the President as an experience to learn from and a mistake they will not repeat. Women voters are ready to move on to someone who is more dependable.
Heather Higgins, President and CEO of the Independent Women’s Voice, said:
“There are a lot of women who voted, for legitimate and understandable reasons, for President Obama, and who were emotionally really committed to his promises of delivering hope and change, but who now are facing real disappointment, have learned better, and don’t want to make the same mistake twice. We hear this over and over, and try to capture this sentiment in our progression of “Seemed Perfect” ads (Boyfriend, Feeling Guilty, Mr. Dependable), so that other women having the same thoughts know they are not alone in feeling that way.”
” Boyfriend”
“Feeling Guilty”
”Mr. Dependable”
Independent Women’s Voice is a 501(c)(4) nonpartisan, nonprofit organization for mainstream women, men and families dedicated to promoting limited government, free markets, and personal responsibility.
Let Freedom Ring is a non-profit, nonpartisan public policy membership organization, with a three-pronged mission: to promote constitutional government, economic freedom and traditional values.
(Media Release)
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These are soooo cool!
In high school talk, Obama was the ‘popular’ guy, Romney the hard working geek. We all know which one will make the best husband.
Working moms and working single gals are waking up to the fact that “Mr. Cool” isn’t cool – he never was, he never will be. The Reality Check is spreading.
These ads do not “educate” anyone on anything. These ads only (successfully) make women look like morons who cannot understand politics without them being dumbed down to high school talk and boyfriends. And if videos are going to be made for the apparently idiotic women of the country we ought to make a video telling them not to vote Obama or Romney, they are both evil and will both wreck this country. Educate the women so they understand they have more options than shitty boyfriend 1 and shitty boyfriend 2
The bad boyfriend: we’ve all had them. Our friends warned us, but we were IN LUUUV (or in LUST, anyway). Well after he slept with your friends, stole your money and talked trash about you later, you finally woke up. That’s about the time Mr. Dependable started looking real good. Been there, done that and won’t go back.